MAKING ALCOHOL-FREE A PART OF THE PARTY
Helping organisations support their people and the freedom to choose alcohol-free
OUR RECENT EVENTS in SYDNEY & LONDON
About Knot For Me
Our WHY
Refusing alcohol at social events shouldn't be awkward. Yet the pressure to explain why still lingers.
"Are you driving?" .... "Just one won't hurt!" ....."Are you pregnant?"
These aren't just uncomfortable moments — in a workplace context, they're foreseeable psychosocial risks. And under Respect@Work, organisations now have a positive duty to prevent them.
Our mission is to support anyone choosing alcohol-free — whether it's just for tonight, for a season, or a lifetime — and to give workplaces a practical way to make that choice visible, respected, and protected.
We started as a movement to change social culture. We're now an inclusion tool helping corporate Australia meet its obligations — at every event, for every employee.
Knot For Me is not anti-alcohol. We want to make alcohol-free a part of the party. And we want to make it easy for organisations to show they've considered everyone — not just the drinkers.
Our STORY
Knot For Me was founded by Natalie O'Brien — an idea sparked from experiences early in her alcohol-free journey.
"Being newly sober, I found so many situations difficult to navigate. Not just declining alcohol at social events, but the awkwardness that followed — the pressure, the questions, and the expectation that saying 'no' needed an explanation.
The fact is, no one needs to explain why they choose to say 'not for me.'
Knot For Me began with the help of some very creative friends. What started as a personal mission has grown into something I never expected — a practical inclusion tool now embedded within corporate organisations across Australia.
Today, I work with People & Culture teams to help them create psychologically safe events, meet their Respect@Work obligations, and show their people that everyone is considered — not just the drinkers.
In my years of sobriety, my hope hasn't changed. It's just grown. I want to help create a culture where choosing alcohol-free doesn't require courage — it just requires a symbol."
Just for tonight, for a season, or a lifetime — Knot For Me promotes a culture where the freedom to choose alcohol-free is simple, respected, inclusive, and celebrated.
What began as a personal symbol is now an inclusion standard.
Our PRODUCTS
The Knot For Me symbol comes in three forms — a stylish lapel pin, stickers for casual events, and coasters for sit-down occasions. Each one communicates the same clear message: "Alcohol is not for me."
CORPORATE PARTNERSHIP PACKAGES
We partner with People & Culture teams to make every work event more inclusive — practically, visibly, and in line with Respect@Work obligations.
All packages include everything your team needs to deploy — no additional setup, no complexity. Easy to implement. Easy to defend.
Ready to create safer, more inclusive events? We'd love to partner with you.
A big thank you to our partners Arcadia Merchandise Solutions who have supported us from the very beginning: www.arcadiams.com.au